Creative Strategy
Insights turned into concepts, campaigns and communication platforms with a distinctive narrative thread.
Creative Strategist.Writer.Media Format Creator.
I develop ideas and concepts in multiple forms: one-off campaigns, social media series, long-form content for YouTube & more.
- 5+ years of advertising experience.
- Academic background in Theatre and Film.
- PhD in Performing Arts.
- Own photo-video studio in Bucharest.
Media Formats
Original formats for YouTube and social media, designed from identity through to the production system.
Writing & Storytelling
Writing for advertising, theatre, film and cultural projects. 20+ years of experience, including 5 years of doctoral research and a thesis defended in 2021.
Original projects.
Different worlds.
01Creative system · Digital product
Film Plan
Built on years of hands-on experience, Film Plan is the system that takes a creative idea further, shaping it into a media format designed to grow over time.
↗02Cultural project · Editorial platform
Muzeul Pretextelor
@muzeul.pretextelor ↗Launched on Instagram in 2021 as a space for little jokes, the project grew organically, without promotion. Every day, through sarcasm and detachment, it tells the inexhaustible story of the excuses people use in everyday life.
↗03YouTube series · Media format
Zombie Comics
Watch on YouTube ↗A zombie hosts a podcast on YouTube. In his show, Jerry, the zombie host, presents news and information from the afterlife, a universe that is sometimes more active than our own.
↗04Editorial project
Subtext
subtext.ro ↗An editorial platform and a space for researching the ideas that lie beneath the surface of culture and communication.
↗A practice built
across industries.
Creative Strategist
Concepts, campaigns, platforms and media formats.
Agency experience across diverse accounts and industries: fashion, pharma, construction, education, entertainment and events.
Script Supervisor at MediaPro Pictures for Cu un pas înainte, Doctori de mame and Regina.
Three-month artistic residency at Urban Nation Museum Berlin as Artist in Residence.
Let's build something
worth watching.
Contact me. I'm open to collaborations on creative projects.
BUCHARESTAVAILABLE FOR CONVERSATIONS